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inamilrririu.

WILLIAM DAWSON, Manaami Editor

Yesterday, Tociay
or Next Week

WHEN AN ADVERTISER puts his tmde-mark on a
product and his money behind it, he wraps his repu~
tation into the package. That is why the purchaser
of advertised goods can take an unvarying standard
of quality for granted.

LOOK THROUGH the advertising columns of this
magazine and notice the number of established pro-
ducts you see listed there. As you read the name of
each one, you form an instant mental picture. Its
size. color, shape, flavor and quality are known
factors, as staple as wheat. You know that whether
you buy the article today or next week, it will be
precisely what you want—tlie same uniformly good
product that gave you satisfaction when last you
used it.

THAT Is ONE of the tremendous advantages that
advertising has brought you as a consumer. You
know before you buy that the maker, whose business
success is tied up with his product, will see that
quality is maintained. You know that if any change
is made in an advertised article it will be to improve
it-—to give you even greater value for your money.

”lT ALWAYS PA‘/S TO BUY
THE ADVERTISED BRAND”

THIS IS NO. 11 OF THE SERIES ON "WHY
YOU SHOULD IUY ADVERTISED PRODUCTS"

BRANCH OFFICESI P U E L I S H E D

 

ANA )>lA\l\J
 Jo U RNA JL

(« HECTOR Cl—|/KRLESWOETH Ediiurial Dlrzclov

\,i A M OMALLEY Advulmns Manager

Canada's National Womai1's Magazine

     
  

MONIHLY IIY

¢,.5N’f‘3E‘.IE.‘§‘$.(,.",, CONSOLIDATED PRESS LIMITED °”'°"°°

W, E I MILLING. c T CROIJCHER 360 N/iI‘i.n’i:M“""
W mishriliizfigm a...i.....M....... TORONTO, 2 CANADA A..i...,..a....n...M......;

NW/YORK vunLisi-ieizs or LONDOMENG.
4,5 ,,m,_ Mum Saiimlav mire Onlailo rm... Cluihlar and Haherduhu, Woman’: Wm, Maia: ma. Comlnirllnn, nu ma" ‘° "‘°"""‘5""'~

anadian J wclclznlganadhan Baker and Canlecllunu. The Canadian Claar anJTeI:a:zo Jnumal, Slrand, V/.C. !

n » Ian Oiziamum and Onllclaii. Dominion Dcnlal Jouui

 
     

H om IE

C. WILMA TAIT, Edllor

    
    

FEBRUARY 19”?

Cover Especially Designed and Painted
Ior Canadian Home Journal by

REX WOODS
0

FICTION

Aciioss nus Yr-iuis__.,,. ,
BETIINA CHOOSES YELLOW. Murgarzl E. Barnard
THE CDME»ON Gnu _,-.... .. ..Gu'1njI/: B.-uringran
Tun Uncnowmsn QUEEN or New FRANC JII:rriII Denim:
THE Juiw Room Mvsrriw (SERIAL) _-._., Rut/2 Brarr Janbizm

ARTICLES

Wirr DISAILMAMENT Assuan Woiu.i> PEacnL___.....___.
.. . . . . ** ._ .. LA,-Col. George A. Draw
A LEGEND or ‘rm: Miuzv Wi\Y..,.. ...Imbr-I Errlermn: Maria}
Yes, Woiim Am: Not SHEEP‘ _ErmI)‘ F. lmrrplzy
THRIFTY Timrs roii I-‘uimrruniz . Collin Siemimn
REVIEWING THE MoN'rH's EVENTS __ 20 ||nl‘I
LOOKING ON LIFE _. ._.__-__ .. . _....._EImrmr Dare

COOKING

Pnimuaiur Fouimzuwrii ...._,.,.  J\'u//mine M. Caldwell

THF Cooxmr. CLAs.s—Cnminr/nl /1)‘ My Hmm» Xmira Emmll
FRIED Forms . .. _,, ,,

Sucii Goon CIKOQUHTFS
Wr. Tnsr YOUR Rrcii-rs   _

IEAUTY AND HEALTH
Tm: Our roii Bran-rv W. .  Em Nrtgel [Y'all

\VFII.<HAIIY Cmrnr . . . . _ ,,. AID,
HEALTH awn TIHZ Hour, _ ._ ,Mm’im/ /lilmnr

FOR THE CHILDREN

Tim Tarn oi-' A CIIINFSU DIIAGON _ ,.,__,Rarr Fylumm
JOAN AND Iloiiiiv Go 10 A VALPNTINE I'All‘I’\’ .,_L)rIi.I Fmrrr

FASHIONS

Tri.r.iNr. FAsinoNs' Fon-runiv. _ ,  ,. .. _ ,.Snlli: DAlI’il
lnriisiumusxuiizs mu SmiiN«.—A Suir, A COAT, A PRlNT—PI.AIN
Diurs. ., , _ , ,,-,, ,_,,

Two LFNGTIIS FOR Fivr 0‘Cioci<—Two DECOLLETAG 1 K
IWFNING ,,

Tiir LONG FROCK Ix A CnNcr<sinN ,
Pmv AND Sciiooi. Si-iimu FASHIONS .

VOLUME 28 0

. .__CI:mmu Dune

  

 

    

    

    

  

NUMBER 10

BRANCH OFFICE5x

aI.