No nun in realm mm: rmniunmu VIII In mumni uuim ar- mmyiaiilul hr Mianllvsl and :2!
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WILLIAM DAWSON, Manaami Editor
Yesterday, Tociay or Next Week
WHEN AN ADVERTISER puts his tmde-mark on a product and his money behind it, he wraps his repu~ tation into the package. That is why the purchaser of advertised goods can take an unvarying standard of quality for granted.
LOOK THROUGH the advertising columns of this magazine and notice the number of established pro- ducts you see listed there. As you read the name of each one, you form an instant mental picture. Its size. color, shape, flavor and quality are known factors, as staple as wheat. You know that whether you buy the article today or next week, it will be precisely what you want—tlie same uniformly good product that gave you satisfaction when last you used it.
THAT Is ONE of the tremendous advantages that advertising has brought you as a consumer. You know before you buy that the maker, whose business success is tied up with his product, will see that quality is maintained. You know that if any change is made in an advertised article it will be to improve it-—to give you even greater value for your money.
”lT ALWAYS PA‘/S TO BUY THE ADVERTISED BRAND”
THIS IS NO. 11 OF THE SERIES ON "WHY YOU SHOULD IUY ADVERTISED PRODUCTS"
BRANCH OFFICESI P U E L I S H E D
ANA )>lA\l\J Jo U RNA JL
(« HECTOR Cl—|/KRLESWOETH Ediiurial Dlrzclov
\,i A M OMALLEY Advulmns Manager
Canada's National Womai1's Magazine
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C. WILMA TAIT, Edllor
FEBRUARY 19”?
Cover Especially Designed and Painted Ior Canadian Home Journal by
REX WOODS 0
FICTION
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ARTICLES
Wirr DISAILMAMENT Assuan Woiu.i> PEacnL___.....___. .. . . . . ** ._ .. LA,-Col. George A. Draw A LEGEND or ‘rm: Miuzv Wi\Y..,.. ...Imbr-I Errlermn: Maria} Yes, Woiim Am: Not SHEEP‘ _ErmI)‘ F. lmrrplzy THRIFTY Timrs roii I-‘uimrruniz . Collin Siemimn REVIEWING THE MoN'rH's EVENTS __ 20 ||nl‘I LOOKING ON LIFE _. ._.__-__ .. . _....._EImrmr Dare
COOKING
Pnimuaiur Fouimzuwrii ...._,.,. J\'u//mine M. Caldwell
THF Cooxmr. CLAs.s—Cnminr/nl /1)‘ My Hmm» Xmira Emmll FRIED Forms . .. _,, ,,
Sucii Goon CIKOQUHTFS Wr. Tnsr YOUR Rrcii-rs _
IEAUTY AND HEALTH Tm: Our roii Bran-rv W. . Em Nrtgel [Y'all
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FOR THE CHILDREN
Tim Tarn oi-' A CIIINFSU DIIAGON _ ,.,__,Rarr Fylumm JOAN AND Iloiiiiv Go 10 A VALPNTINE I'All‘I’\’ .,_L)rIi.I Fmrrr
FASHIONS
Tri.r.iNr. FAsinoNs' Fon-runiv. _ , ,. .. _ ,.Snlli: DAlI’il lnriisiumusxuiizs mu SmiiN«.—A Suir, A COAT, A PRlNT—PI.AIN Diurs. ., , _ , ,,-,, ,_,,
Two LFNGTIIS FOR Fivr 0‘Cioci<—Two DECOLLETAG 1 K IWFNING ,,
Tiir LONG FROCK Ix A CnNcr<sinN , Pmv AND Sciiooi. Si-iimu FASHIONS .
VOLUME 28 0
. .__CI:mmu Dune
NUMBER 10
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