Comlrlkllt, 1929, by The Marina: Publishing Company, Limited

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A Magazine for Canadian Women

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Volume II. ‘ 4 i i M JANURY, I929

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I Illustrated by

The Family E1... Fallacy

The Motion Pz'cture Situation in Canada Depends as Mac]: on tlze Spectator as the Proclucer

MU know the fish ponds at the falr—“Pay By V P either group. Pictures with an adult problem for

ur money, throw over your hook and get a their theme, containing a few labored bits of comic ye package. Something for everybody." relief or a motor race, or some other device to please 3 ghy young man may find a baby doll in his juveniles, cannot always prove a success. Children feel and the elderly lady a plug of chewing- are bored by the major portion of the film, and )acco, but nevertheless the barker’s promise is fulfilled; innocent and guileless. Making pictures for everybody grown-ups often resent the presence of young people when ire is “something for everybody." has a benevolent sound, and on the surface appears to be such pictures are running. Films of intellectual type, into Much of the propaganda of the moving-picture industry good business as well. But sometimes the result is not which vulgar matter is illogically forced in order to remove based on this idea of universal appeal. One advertise- altogether happy, and one wonders if this very claim has the curse of “high brow" and rouse vulgarian sleepers, ‘ nt says films are popular because there is “something for not caused more dissatisfaction to movie patrons and more probably annoy both morons and the intelligentsia. It lryone, sentiment, merriment, adventure, romance.” trouble to the industry than any other angle of the film does not seem possible to have art in a medium consciously ,- once, the press agent is too conservative; there is question. Films taken from literary works that are watered built to please the taste of all ages, classes and degrees of quently much more than this—more that may not be so down for the consumption of the ill-educated. rarely please intelligence. Once in many long years, a masterpiece of

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