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(‘A N A I1 [A S RTH, Ed I D l' lrnl Slllu Anll
5"‘-‘Hm JOURNAL HECTOR Cl-MRLES\V4'O um Irzclnr “rm mm mm
<I»-= M W“ W" V/|LLlAM DAWSON, Muualng Edna. <1 WILMA YAIT. Edllm «um. um lhr )Ulr

"“"'“""’ '” “" " A M OMALLEY, Advznlvlng Marugtr M‘ "W" -*"'“"‘"

mm nl IIn4uIIr‘l|!II uon rm ym
Canada 5 National Woman s Magazine

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4"; U 4 m. U n . . , ,

CONTENTS

"Now we can APRIL 1932

9" o

I ' II C Especially Deslsnacl and Palnted for
  Czlrliirdian Home Journal by Rex Woods

0
PRODUCTS are nearly always put on the market: before F I C T I O N
they are advertised. Quite frequently. changes huve to be U ‘U D Y
made in an Umcle before the Publlc genel-a1[y W111 accept AN ENCOKE -_._..._~ , H mm! 4"~P/"K 5

. - THE Lnsr Foimr Dmrs  , . 7 D.iz'e) Fr.mt/m illazmlfe 9
ll“ Colour‘ deslgn‘ flaV°L”—thO5e Me some of the things THE Juiw Room Mvsrriw (SEKHL) _ W .RIll’J Bun Sun/Jan:

the public has to be consulted about. Sometimes :-1 pro- FAME 0“ LOVE (PART 2)“ ‘U U _  ___ M Hop‘,
duct won't sell at all and simply has to be discontinued. A I T I C L E S
As soon as people show that they welcome an article. and U _

/1! H t /nd [rm mvemems have been LUCK 0 THE ,I.:\nii':s.,_, ., .,  _ }\.://elm; Alla;//)
J5 500" 35 J W “cm” 5 '1 P H A Wiiri=.'s Jon is PARTNERSHIP ,, , ,, 4\'m<u.: I’/nlhpi Muir
L|(.lLl€Ll, then you wuld l‘l(‘Lll' the manufacturer say, Now SHUNG FMMONS m MOTOR CA“ I _ _ U E,,/." MU,“
we can advertise" Ha/ms Buow THE Nsw H,\~rs,... ,. , M.m Blah‘
_ V REVIEWING THE MoN‘rir’s EVEN . . . .. _ 12 and
WHEN YOU BUY advertised goods. you may know they TUE HUM, BUUEAU STUD,“ L‘UNUE,,_U,,U _U
have gone through the experimental stages. You may LOOKING on UFF . .. .. ..   .. ,I:'Imm.. Dm-
be sure that the manufacturer knows they are right and C 0 O K I N G
that he is willing to stake his reputation on them. You Um“ Um‘ _“”__ ENTERTMNMEW TUNF V V
may be conhdent that you are buying goods that have  . . . . , , , ,, Km'm/lie M. (Ali/lull
Sold and that Wonk] Connnue to seu without any ad‘/er. 'l‘iir Cooxmo Cr.i»\s<-Cnnrlr4.-ml /I) r/ia Hume Sm/ru EJ176414

. t I” F d t. . 1 1 t I“ f the Purrmo APPEAL IN snuns

tising it .1 . or :1 var ising vmerey es .1 0 WE T1,“ YOUR Rm?“
people kno\v—now—wh:it considerable numbers would DREWNU .,,,,_. 5-,U_,U,

find out by wnrd ul mouth ten years from now. ' E A U T Y A N D H E A L T H

OF COURSE. advertising goes u step farther. Word of l’oo'rNu1Es rok Br.nm- L11 .\‘_.tvi-I 11 vii,‘
mouth hardly ever tells all the uses of 21 product. It often "7“-’-‘BAN’ CWT” — — — M~D«
doesn't give the real reasons for its superiority. Advertls- H””" “N” T” Hm” ' ‘"‘'‘l’‘‘'‘ ‘l‘’’’’'’'
ing tells people all about A product and the numerous F O R 1' H E C H I L D R E N

ways in which they can use it, .\Im-ico, THF LITTLF BLACK .\[o.~u<i=v. , It Ht‘ Ijilr~mu,-
L b d W1 H r\(/my Lou's SPRING (ion-tr: (Curous) L)JI.I lrin"

ET THE /\DVl;'RTISEMENTS 2 your gui :4 ion ie
mainufacturer says, "Now we Lun udvertise it," you know F _F A S H I O N 5
“Mt you hm Safely “Y, “Now We hm buy it” .\<iiEr:ji~’l-ol3:sR_= THE .5PniNt- P.\oFr\NT lN AN :\Iuz.\\' U1’ Eliuniir

FASHION Goes To Exrnmrs AT Nlhldr Sallie Dun
THIS SPRING rm Hicii-Wnsrsn Skin-r‘s -mrv New THING

tr” ALV/Ays PAYS TO BUY -filENfI:(l’.lJ.'1l:‘"(:'FU‘1lE:=ll:RMALlTY mx Fonuu. CLOTHES (IROV/\

THE /\DVERT|5E|) BRAN1)" Tnr ‘fouuann Srr Cumx (H r VN l’IuNr Al‘ID Am» A um

U1-' PLAIN Coiuuk
sianmr. NEEDLHWOMK .4;

TllFSIr SMART FAS)IlOl\\ .\iir (|(l.'\IllI l‘<|-rcrxiu’ [UK rm
SHDRTER \\'/cum 3

VOLUME 28 0 NUMBER19

'lHl5 Is No. W of ma SERIES ON "WHY
YOU SHOULD BUY ADVHHISED PRODUCIS“

PUBLISHED MONTHLY B‘!

 CONSOLIDATED PRESS LIMITED 

MONII1kI\L E R Ml”-‘N5 NEW YORK
s=v=~-~e»mm»»»  TORONTO, 2 - CANADA i..i...':‘..;’i.iS§.‘.’»‘i?.’1E5; "W

WINNIPEG v u a L I s H E re s o r C”'C"C‘°
3°‘ """ ”“"“‘"‘ Sllunhv Na»: own. r.m..., Clulhlzr Md Huber-dnhxr, V/amen’! Wm, Motor ma. Comlmcllam The man M NX':.l',.'.l,T‘l"""
. nun... Jtwzller, Ccnldlm mi... and Conlullantn Th: CAruI!|lrbClun ml Tobacco ;...n..i.
The Clnldlm Omarmvlxt md Optician, Dnnlninn cnlll Journal.