in nmnmi unlnu Ir inur IIIlm'r1I>|IDn ll

\l /A ll/ \\l\l G M T" M" " Av 1 mn tr-In]-er -I )'uIIr lulu. ::ur°zu..:.,,::.... i.........i,........ mmlvunlnl iuy -iunmi Ivnlil vunr l1lbir7ll- Alld (Elf Id-Irv-«NI rlI- Hull Ylrlrr ll llflfl luv \I|\<|\t “'I\Ore ....m an-an nr Nrmunu- ll: |IIl\||llIl lnfl l|’¢ Illld “It'll HHMIII

' lll'1l|l-ll DIIIIIIIDI.

iml xullahlr mm ruvllulri-it In mi. Colinln um Pmter-lnr» mum bu um. um pr :1 mi in. war

(‘A N A I1 [A S RTH, Ed I D l' lrnl Slllu Anll 5"‘-‘Hm JOURNAL HECTOR Cl-MRLES\V4'O um Irzclnr “rm mm mm <I»-= M W“ W" V/|LLlAM DAWSON, Muualng Edna. <1 WILMA YAIT. Edllm «um. um lhr )Ulr

"“"'“""’ '” “" " A M OMALLEY, Advznlvlng Marugtr M‘ "W" -*"'“"‘"

mm nl IIn4uIIr‘l|!II uon rm ym Canada 5 National Woman s Magazine

unmuuim. 4"; U 4 m. U n . . , ,

CONTENTS

"Now we can APRIL 1932

9" o

I ' II C Especially Deslsnacl and Palnted for Czlrliirdian Home Journal by Rex Woods

0 PRODUCTS are nearly always put on the market: before F I C T I O N they are advertised. Quite frequently. changes huve to be U ‘U D Y made in an Umcle before the Publlc genel-a1[y W111 accept AN ENCOKE -_._..._~ , H mm! 4"~P/"K 5

. - THE Lnsr Foimr Dmrs , . 7 D.iz'e) Fr.mt/m illazmlfe 9 ll“ Colour‘ deslgn‘ flaV°L”—thO5e Me some of the things THE Juiw Room Mvsrriw (SEKHL) _ W .RIll’J Bun Sun/Jan:

the public has to be consulted about. Sometimes :-1 pro- FAME 0“ LOVE (PART 2)“ ‘U U _ ___ M Hop‘, duct won't sell at all and simply has to be discontinued. A I T I C L E S As soon as people show that they welcome an article. and U _

/1! H t /nd [rm mvemems have been LUCK 0 THE ,I.:\nii':s.,_, ., ., _ }\.://elm; Alla;//) J5 500" 35 J W “cm” 5 '1 P H A Wiiri=.'s Jon is PARTNERSHIP ,, , ,, 4\'m<u.: I’/nlhpi Muir L|(.lLl€Ll, then you wuld l‘l(‘Lll' the manufacturer say, Now SHUNG FMMONS m MOTOR CA“ I _ _ U E,,/." MU,“ we can advertise" Ha/ms Buow THE Nsw H,\~rs,... ,. , M.m Blah‘ _ V REVIEWING THE MoN‘rir’s EVEN . . . .. _ 12 and WHEN YOU BUY advertised goods. you may know they TUE HUM, BUUEAU STUD,“ L‘UNUE,,_U,,U _U have gone through the experimental stages. You may LOOKING on UFF . .. .. .. .. ,I:'Imm.. Dm- be sure that the manufacturer knows they are right and C 0 O K I N G that he is willing to stake his reputation on them. You Um“ Um‘ _“”__ ENTERTMNMEW TUNF V V may be conhdent that you are buying goods that have . . . . , , , ,, Km'm/lie M. (Ali/lull Sold and that Wonk] Connnue to seu without any ad‘/er. 'l‘iir Cooxmo Cr.i»\s<-Cnnrlr4.-ml /I) r/ia Hume Sm/ru EJ176414

. t I” F d t. . 1 1 t I“ f the Purrmo APPEAL IN snuns

tising it .1 . or :1 var ising vmerey es .1 0 WE T1,“ YOUR Rm?“ people kno\v—now—wh:it considerable numbers would DREWNU .,,,,_. 5-,U_,U,

find out by wnrd ul mouth ten years from now. ' E A U T Y A N D H E A L T H

OF COURSE. advertising goes u step farther. Word of l’oo'rNu1Es rok Br.nm- L11 .\‘_.tvi-I 11 vii,‘ mouth hardly ever tells all the uses of 21 product. It often "7“-’-‘BAN’ CWT” — — — M~D« doesn't give the real reasons for its superiority. Advertls- H””" “N” T” Hm” ' ‘"‘'‘l’‘‘'‘ ‘l‘’’’’'’' ing tells people all about A product and the numerous F O R 1' H E C H I L D R E N

ways in which they can use it, .\Im-ico, THF LITTLF BLACK .\[o.~u<i=v. , It Ht‘ Ijilr~mu,- L b d W1 H r\(/my Lou's SPRING (ion-tr: (Curous) L)JI.I lrin"

ET THE /\DVl;'RTISEMENTS 2 your gui :4 ion ie mainufacturer says, "Now we Lun udvertise it," you know F _F A S H I O N 5 “Mt you hm Safely “Y, “Now We hm buy it” .\<iiEr:ji~’l-ol3:sR_= THE .5PniNt- P.\oFr\NT lN AN :\Iuz.\\' U1’ Eliuniir

FASHION Goes To Exrnmrs AT Nlhldr Sallie Dun THIS SPRING rm Hicii-Wnsrsn Skin-r‘s -mrv New THING

tr” ALV/Ays PAYS TO BUY -filENfI:(l’.lJ.'1l:‘"(:'FU‘1lE:=ll:RMALlTY mx Fonuu. CLOTHES (IROV/\

THE /\DVERT|5E|) BRAN1)" Tnr ‘fouuann Srr Cumx (H r VN l’IuNr Al‘ID Am» A um

U1-' PLAIN Coiuuk sianmr. NEEDLHWOMK .4;

TllFSIr SMART FAS)IlOl\\ .\iir (|(l.'\IllI l‘<|-rcrxiu’ [UK rm SHDRTER \\'/cum 3

VOLUME 28 0 NUMBER19

'lHl5 Is No. W of ma SERIES ON "WHY YOU SHOULD BUY ADVHHISED PRODUCIS“

PUBLISHED MONTHLY B‘!

CONSOLIDATED PRESS LIMITED

MONII1kI\L E R Ml”-‘N5 NEW YORK s=v=~-~e»mm»»» TORONTO, 2 - CANADA i..i...':‘..;’i.iS§.‘.’»‘i?.’1E5; "W

WINNIPEG v u a L I s H E re s o r C”'C"C‘° 3°‘ """ ”“"“‘"‘ Sllunhv Na»: own. r.m..., Clulhlzr Md Huber-dnhxr, V/amen’! Wm, Motor ma. Comlmcllam The man M NX':.l',.'.l,T‘l""" . nun... Jtwzller, Ccnldlm mi... and Conlullantn Th: CAruI!|lrbClun ml Tobacco ;...n..i. The Clnldlm Omarmvlxt md Optician, Dnnlninn cnlll Journal.