No nun in realm mm: rmniunmu VIII In mumni uuim ar- mmyiaiilul hr Mianllvsl and :2!

uiuhilrnl In min mmi In soak v. nu ru\NAi>r/i.\' iiniir: JOUILNAI. am um Iinlil Ilii-II '-V r!<IlImllIiI:\ rur III!‘ me ~ mm M mianllrllul inamilrririu.

WILLIAM DAWSON, Manaami Editor

Yesterday, Tociay or Next Week

WHEN AN ADVERTISER puts his tmde-mark on a product and his money behind it, he wraps his repu~ tation into the package. That is why the purchaser of advertised goods can take an unvarying standard of quality for granted.

LOOK THROUGH the advertising columns of this magazine and notice the number of established pro- ducts you see listed there. As you read the name of each one, you form an instant mental picture. Its size. color, shape, flavor and quality are known factors, as staple as wheat. You know that whether you buy the article today or next week, it will be precisely what you want—tlie same uniformly good product that gave you satisfaction when last you used it.

THAT Is ONE of the tremendous advantages that advertising has brought you as a consumer. You know before you buy that the maker, whose business success is tied up with his product, will see that quality is maintained. You know that if any change is made in an advertised article it will be to improve it-—to give you even greater value for your money.

”lT ALWAYS PA‘/S TO BUY THE ADVERTISED BRAND”

THIS IS NO. 11 OF THE SERIES ON "WHY YOU SHOULD IUY ADVERTISED PRODUCTS"

BRANCH OFFICESI P U E L I S H E D

ANA )>lA\l\J Jo U RNA JL

HECTOR Cl—|/KRLESWOETH Ediiurial Dlrzclov

\,i A M OMALLEY Advulmns Manager

Canada's National Womai1's Magazine

MONIHLY IIY

¢,.5N’f‘3E‘.IE.‘§‘$.(,.",, CONSOLIDATED PRESS LIMITED °”'°"°°

W, E I MILLING. c T CROIJCHER 360 N/iI‘i.n’i:M“"" W mishriliizfigm a...i.....M....... TORONTO, 2 CANADA A..i...,..a....n...M......;

NW/YORK vunLisi-ieizs or LONDOMENG. 4,5 ,,m,_ Mum Saiimlav mire Onlailo rm... Cluihlar and Haherduhu, Woman’: Wm, Maia: ma. Comlnirllnn, nu ma" ‘° "‘°"""‘5""'~

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n » Ian Oiziamum and Onllclaii. Dominion Dcnlal Jouui

H om IE

C. WILMA TAIT, Edllor

FEBRUARY 19”?

Cover Especially Designed and Painted Ior Canadian Home Journal by

REX WOODS 0

FICTION

Aciioss nus Yr-iuis__.,,. , BETIINA CHOOSES YELLOW. Murgarzl E. Barnard THE CDME»ON Gnu _,-.... .. ..Gu'1njI/: B.-uringran Tun Uncnowmsn QUEEN or New FRANC JII:rriII Denim: THE Juiw Room Mvsrriw (SERIAL) _-._., Rut/2 Brarr Janbizm

ARTICLES

Wirr DISAILMAMENT Assuan Woiu.i> PEacnL___.....___. .. . . . . ** ._ .. LA,-Col. George A. Draw A LEGEND or ‘rm: Miuzv Wi\Y..,.. ...Imbr-I Errlermn: Maria} Yes, Woiim Am: Not SHEEP‘ _ErmI)‘ F. lmrrplzy THRIFTY Timrs roii I-‘uimrruniz . Collin Siemimn REVIEWING THE MoN'rH's EVENTS __ 20 ||nl‘I LOOKING ON LIFE _. ._.__-__ .. . _....._EImrmr Dare

COOKING

Pnimuaiur Fouimzuwrii ...._,.,. J\'u//mine M. Caldwell

THF Cooxmr. CLAs.s—Cnminr/nl /1)‘ My Hmm» Xmira Emmll FRIED Forms . .. _,, ,,

Sucii Goon CIKOQUHTFS Wr. Tnsr YOUR Rrcii-rs _

IEAUTY AND HEALTH Tm: Our roii Bran-rv W. . Em Nrtgel [Y'all

\VFII.<HAIIY Cmrnr . . . . _ ,,. AID, HEALTH awn TIHZ Hour, _ ._ ,Mm’im/ /lilmnr

FOR THE CHILDREN

Tim Tarn oi-' A CIIINFSU DIIAGON _ ,.,__,Rarr Fylumm JOAN AND Iloiiiiv Go 10 A VALPNTINE I'All‘I’\’ .,_L)rIi.I Fmrrr

FASHIONS

Tri.r.iNr. FAsinoNs' Fon-runiv. _ , ,. .. _ ,.Snlli: DAlI’il lnriisiumusxuiizs mu SmiiN«.—A Suir, A COAT, A PRlNT—PI.AIN Diurs. ., , _ , ,,-,, ,_,,

Two LFNGTIIS FOR Fivr 0‘Cioci<—Two DECOLLETAG 1 K IWFNING ,,

Tiir LONG FROCK Ix A CnNcr<sinN , Pmv AND Sciiooi. Si-iimu FASHIONS .

VOLUME 28 0

. .__CI:mmu Dune

NUMBER 10

BRANCH OFFICE5x

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