yr

11/lay/air, 11/lay, 1930

THE GREATEST SHAVING IMPROVEMENT IN 28 YEARS

ILLIONS of well-worn Gillettes are now

going to win an honorable discharge.

Sure — they're good old razors! And if you

have to wait for your dealer to get his supply of

the New Gillette Razors, your old Gillette will operate with the new blades.

What have we done to the Gillette Blade? Not just one thing, or two things, or three. \X’e have made a dozen imyortant changes.

Take “razor pull," for exam- ple. Our laboratories examined tens of thousands of used raz- ors; our engineers talked to twent -seven thousand hard- to-satrsfy shavers.

What did they find? A razor “pulls" because its working parts have been dropped and dented on floor or wash basin.

Perhaps the dent is micro- scopic. just the same it makes a difference. \V’hen you handle

n Gillette, you are dealing with

a fine precision tool. liven the smallest dent can throw it out of alignment. Hence ”[mII.“ Now look at the corners of the

The New Gillelle Razor, gold-/Ilalerl, in bemlliful mw, mmfzlele will) New Gillelle Blade. . , Price

Other De Luxe models from 55.00 to S7‘5.00

$1.92

new razor. See those heavy lugs? You can't dent those corners by any ordinary accident. But sup ose, by some terrific abuse, you slmulzl dent trem. Never mind. The ends of the blade have been cut out. The blade is no longer held at the corners. Therefore, a dented razor-corner can't possibly affect the smoothness of your shave. Another thing. The new blades are pro- cessed to resist rust. Think what that means in convenience and time saving. No more do on have [0 take the razor apart to Wipe the hide. No more cut towels. just loosen. Turn guard at right angles. Then re-tighten. Hold under hot runnin water for rinsing. Shake well. Lay on the siielf. Notice the new guard teeth . . . longer . . .

turned back farther. They glide over the skin like velvet. You hardly feel the razor slide over your face. The famous guard channel beneath the blade edge allows the blade to meet the beard full and clear. yet with perfect safety. This has hitherto been an exclusive feature of high priced Gillettes selling at $5.00 to $75.00. Now you have it in the 51.00 model. The New

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QUICK FACTS

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.4‘ $.14-go...

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rim/rfml

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I2. Nrw m:ar, gnlrl-/vlulnl, will» our urn" IrI.uI¢-,

iu mu‘. SL110

Gillette Blades in the new green packet 51.00 for ten and 50c for live.

See ‘our dealer today. 'l‘omorro\\' he xna_v be soltlhrut . an inconvenient delay for you. Give your face this good news muv.’

GILLLTFE s.\n~:r\' aazoa co. or C.>\NADA. LI.\llTl5D, .\io.\'ruE.-u.