'nu~ um nmlre in lnr ii-nurse: A! mix mm. nnl About: in what dun gnur nuhnrrlvlllrn L- Dllll. \':nrIi- -uhullr

Iinn mind i« non hr Ennmln nr seirrminu. lnnrl omit urluln. imui-Ii Domlnlml,

88

3., .4“; my mum mm.» muuunim-mu he munmi \n'|lI‘Ai an ounumlllnl In .«umr-«I um «elf IIIAIWIV“ HI urn” mum -(mu-4 are anmnl no In M Iullcllllr mm n|n|I\|rn| In r:'~h

Uulunls um Prau-rlnr

He; in’ 31,51! the IMY. ,..u.. D. .m .\‘f_ l7n.ll:.ll sum um '. N. In‘ ,Ed In: in Van mm X‘mIu- lrI“:).\lL}2‘ iuihuui. -\_,r‘ HECTOR CHARLESWOFUH um 1:: r C W"-MA M” Edna V um um um mt “~'...7:: :'“:“..:“:' V mm wsom Ed-W ' V 3."... fin I, W,,,,,,,,_, '\.I‘ A M o M/\LLEV. Advmlsing Muustr "«(r‘ - - mummiur-. fif‘ ’ . l 1 S Ma 4 Z n 6 \- 3‘-(C Canada 3 Nationa Woman 8 x - n . ‘ . l 1 l

CONTENTS

R C H 19 3 2 "Mother Knows Best” M A

. . . dO€S she?

Cover Especially Designed and Painted for Canadian Home Journal by

R E X W O O D S GUIDING THEIR inquiring minds and dynamic activities 9 . . . choosing their food, clothes, entertainment and health needs . . , the well-informed modern mother know: what 7 ' C T ' ° N

is best for the welfare of her ofispring. And it is safe to say that an inc-alculable share of her accurate inform- ation has had its beginning in the advertising columns of publications like this.

FAME on LOVE—PM'(1' 1.., . .,_ .. , .,_Ian Hop: 5 Tue PLEASANT WILES or PRINC .s., . ._ 4 F. E, Baily lo Tnflnen I.ova_- . .. _T/Janlar l'V.1ylir:5 12 THF UNDERLING , .C. J. Euulare I-1

Tm: Jun» Room MYsn=Iu: (SEIuA!:): . Rm/2 Burr Sarrfium is MANY on THE advertisements of today bristle with ideas. A R T l C |- E 5 They are more than catalogues. In the true sense, they are Leave ADaLEscI=.NcI: ALONE .. . .. . ._, .411”; Lama; Run 2

education! Scientific minds contribute to their contents. Their recommendations are based on deep thought. Their words are carefully chosen; their diction studiously formed for clarity and undertzlking,

A WlFE's Jon m Hum TIMFS , ,. . L('J’lI£‘ Rabpm 8 Rsvmwinc. Tl-IF MoN1'I«I's EVENT , L. , ._ ,__ W 16 and 17 WHAT Dues SuI>I~IIs1Ic/rrIoN BIFAN TO You’. .. .

. . Aim Vmla C.nne'um 22 WE BUY New EeI>uINa. . H/mm Semre Ii:/rem: Dirsrror 24 Ana WoMrN SHEFP7 ‘ _ Lu/m /mm Ready; 28 LOOKING ON LIFF F/(till/ll Dare 96

THROUGH ADVT.-‘RTISEMENTS the mother of today learns

authoritatively about new methods in the care of children's teeth. About antiscptics and hygienics. About body- building and health-giving foods. About new comforts, as well as new styles, in juvenile wearing apparel. About

COOKING

Fox SPRING AND SAINT PATRICK. K.u/;mm~ M. Ci1lrllI'('ll

THE Cooxma CI./I<s—Camlur/ed /2)‘ 1/7: llnwr Smiu Enmm SANDWICIIFS AND CAN/urn . . .

W‘i=I.coMI: is Tim SWFET \|£’I= Trsw Youn Kl'ClI'l’-5 ,

IEAUTY AND HEALTH

Cossrnrc Prrorrrrrrm ,, Em Nugp] lI”:7I/ W'ELLABM|Y Cmnrr ju,D, "MOTHER KNOWS nns‘r"—is this expression heard about I-lmm Ann rnr Hum /\wn.,/ Amm your home? Is it just an admonition? Or, is it founded I: o n 'r H 5

_ c H I L D R E N on facts,’ Reading advertisements will help make it so. 1-,”. TM; 0,. 1,” GM‘. 0005, 7 RM mlmm

l\lARY I.nIIs HAM’ SWTFIK (CUTOUTS) , LN,” pm”,

F A S H I O N S Fouow Surr \\"I-rII A Sun’ Tms SPRING .. Till’ New Sum CONCFNTRATI‘ on \\"IzAvr Hy Smzcmr PIIIMIssIoN or Oun I‘:LnrIis

books and schools and vacation camps . . . The advertise- ments pour innumerable hints and suggestions into her store of knowledge. They make her a more capable manager of the house.

”lT ALV/AYS PAYS TO BUY THE ADVERTISED BRAND”

Sallie Dam‘;

68

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11% S.\wn' T0 l:Nsr'MIII.Ia Youn OWN ENsnmILr ;y

LMl\llI’)ll||’l(\' THAT MAY Br Mosr AIuusINc E

TH‘: Is NO. 1! or me szmzs ON "WHY - I * Y A . . ' ' ' " ' 7" you SHOULD my ADVERTISED wnooucrs" WM" NW “''N'""""' l-'”'"“ '°" A N’-W SF/GUN :'$

VOLUME 28 o

NUMBER 11

PUBLISHED MONTHLY av

CONSOLIDATED PRESS LIMITED

E R MILLING,

IRANCH OFFICES:

MONTREAL 915 New Pnh Building

BRANCH OFFVCES I

u I M: TOR c. T CROUC NEW *0" WINNWEG "'"‘" "“" ONTO: 2 ' CANADA /\|1lIlIn|HuIln(I|M4Il;l5(Rl 475 Flllh Avenue Julfllvlriflulldlng ” U 5 L ' 5 H E “ 5 0 V CHICAGO

W" m‘3”””?l27i3’:. Em.‘.21.’:::'2"e;::;;.mr#.“£:;2..M°e.'.L':::; The ma “° ”°''“ . ..

dlm oproi-mm mi onucun, Dominion“ mul Jou:lEal‘"° J°'"""' A'"'"'